Pimentae’s Grapefruit Margarita Channels the Paloma Craze in RTD Form

The Pimentae Grapefruit Margarita is the latest ready-to-drink sensation, drawing deep inspiration from the beloved Paloma cocktail. Riding the wave of the Paloma's surging popularity, this new release offers a vibrant, refreshing twist that combines pink grapefruit, premium tequila, and subtle agave sweetness for a flavor-forward experience.

Perfectly timed for spring and summertime enjoyment, the drink is available in four formats: a 125ml can for convenient single serves, classic bottles, a five-liter bag-in-box for gatherings, and even a 20-liter keg for larger events. The packaging, hand-painted by artist Morgan Dagata, bursts with retro, sun-soaked 1970s energy—inviting consumers into a playful, carefree world with every sip.

This launch from Pimentae reflects a wider trend: paloma-inspired cocktails are gaining traction with a new generation of drinkers eager for lighter, citrus-led refreshment. As tequila sales continue to soar and agave spirits cement their place as bar staples, the Pimentae Grapefruit Margarita positions itself as a standout option for anyone seeking both convenience and craft-quality flavor in a can or bottle.